Pay per Call is a fairly new way to market your campaigns and target a wide range of audience in a small amount of time. Looking at pay per call from an insurance agent’s perspective we know that there for providing out plans to people in a specific area and that is what Pay Per Call campaigns do, they run different campaigns for marketing purposes, so when people used it for their benefits in insurance industry the results were great.
For an insurance agent success means their local market profile, how their profile looks like to the locals, as they are the ones they approach as their audience. Their whole business especially the local ones, depends upon the leads drove from these local areas. Be it vehicle, home, life, health or anything other than this they need to have leads for that. This whole process has become so much easier by using Pay per Call campaigns; a rise in the quality leads along with high conversion rate is also seen.
Imagine having different ad sources like online search, flyers, newspaper etc displaying phone number for your campaign and when consumers call on it, if the caller is converted you get the benefit. How easy that is? This is why in insurance industry people use Pay Per Call advertising for a targeted audience.
Optimizing Your Insurance Leads Quality
Most insurance agents work through form submissions and wait for the people who filled the form through a website to convert into a qualified lead. First of all, this method has become old and people often find it hard to fill a form over the internet. It is harder for them to trust it because of all the spam going on all over the internet. However, if we look at the conversion rates through Pay per Call campaigns we can see a clear difference between the two.
We know how hard it is for insurance agent to get quality leads, as their prospect from their customer is not just to generate phone calls. For them quality lead means that the caller buys what they are selling. They need solid consumers who are looking for insurance so that an insurance agent is able to be successful.
If insurance agents choose Pay per Call they are ensured to be helped with their advertising to the audience their product actually target towards. Getting an affiliate or partner or publisher for their business that helps them in running the campaign and gets its own profit is a win-win situation for both. It helps build up the ROI (Return on Investment). This affiliate/ partner/ publisher can run their campaign and get them good quality call leads and we all know how important that is.
Mobile Pay Per Call Advertising
How important a mobile is in today’s world; we all know that, not only on an individual level but even for small businesses like insurance, get their profits from it.
It is obviously a fact that a majority of people in our society now have mobile phone so why not make some money from it? Pay per Call insurance campaigns or advertising when searched on web through mobiles, the users would want to call the site immediately which is why mobile devices are the most important source of generating calls.
There is a click to call button available now as well in all these campaigns upon clicking which the website visitor gets connected with the insurance agent without much difficulty. It all depends upon the target audience that how easy and convenient they found it to call. The more the calls from a targeted audience the more chance are there for conversion.
Getting More Insurance Leads
We all know for a fact that not many young people want to get an insurance and there is a limited audience available for such campaigns now but as we move on further with our requirements changing we can take advantage of the advanced new ways we now have to deal with certain issues.
For e.g. since we know that there are certain groups of people that would want the insurance/ plan in specific areas so why not target the audience according to their needs? This would ensure more and more phone calls that could become a conversion. Pay per Call lets you develop different call based advertising or online advertising which targets specific people. This is helpful especially for the insurance company as this is what they always have tried to do, sell their plan by targeting certain locations and categories. There are many Pay per Call platforms available now for this purpose. They allow insurance agents to have a detailed set of analytics like, call volume, duration, etc so that they can make good decisions in the future.
TV Commercials for Insurance Campaigns
Just like other advertisers insurance agents can make use of this old yet reliable method too. Advertising using television which not only targets a bigger audience but also have a good conversion rate since the calls that you would get from television advertisements would be the ones that are actually interested in buying. The only downside is that it is a bit expensive than other methods comparatively, but making use of pay per call campaigns after a while when you get big revenue back you can use that in advertisement.
No matter how we look at it pay per call advertising is an efficient and effective way to make the product reach go up high. It is a sure method of attracting more and more customer. Pay per Call allows advertisers to use other tools to attract the audience. The insurance agency is sure to be successful by taking advantage of pay per call as well as other tools. The insurance agents get their conversion rates high and that too within their budget.
If you’re looking for Pay Per Call Networks that run insurance campaigns, visit OfferVault to find rough payouts and payout criteria, or apply at PayPerCallNetworks.com to get direct introductions to account managers at top pay per call networks.
Need your own Call Tracking solution for managing your insurance pay per call campaign? Here are some of the Pay per Call platforms that have been providing its users with perfect solutions for you: