Pay per Call has been around for a while now and everyone is taking advantage of this new performance based marketing. The most important part of this type of marketing is its lead generation. The number of leads generated from different channels where publishers publish ads related to different products and services they want to sell. There are many channels Pay per Call Traffic is generated from but one of the most important source is online. Following are the ways that you can generate calls from online sources.
This is a known fact to many that running pay per call campaigns over AdWords is a bit expensive than other methods because the competition is always there. But the advantage of running a pay per call campaign on AdWords is that it promises you a good volume of high quality leads, given that you have done your part i.e. set it up correctly.
For Example: If someone needs a maid that can cook for a day urgently what would they do?
Knowing that today almost everyone owns a smartphone they would search for “urgent maid + cook services” and then they would call or click the first search option and since they are an in an urgent need of a maid who can also cook they would think that they don’t really have much choices left and end up buying your service hence, converting into a lead.
One of the cons this AdWords option has is not everyone is going to call you as soon as they see your ad. So sometimes the ads can get a bit more costly then the call itself.
However, this method is very easy and quick to set up and also generate a high volume of quality calls for you. For a guaranteed success of your pay per call campaign you should really look into the keywords and demographics so that you know every bit of it.
Running pay per call campaigns on Facebook might not be the thing you always listen that people do because they think that who is going to call seeing a Facebook ad?
And they are right. If we look at the above example that we discussed, how thick are the chances that someone is going to call your service for maids that can cook by looking at an ad on Facebook. I am not saying that it is impossible but it is rather hard to get a large amount of high quality lead. Although, that does not mean that Facebook is incompetent for certain niches, there is always a way to work things out. Facebook can also work with such things but there are some specific niches that Facebook ads do well in for e.g. commercial landscaping or cosmetic surgery etc. There are more chances of generating high quality leads for commercial landscaping if you target the right people like middle age people, people with high income or homeowners etc.
The Demographics that you need for your offers, well Facebook is the right place with right traffic source to provide you with that. You can always know the information regarding your prospect buyers.
If you are using Facebook for your campaigns and you see people that have never shown any interest in your product before for e.g. you are marketing for commercial landscaping, then what you can do is capture their email by giving them a checklist, blueprint or a guide because they got to have some information regarding your product before committing to it.
What happens is that your leads that you have been working on warms up and this is reportedly the best way of acquiring a very high quality client. Since commercial landscaping is an expensive thing so the lead generation is not that easy the leads that are generated are considered to be very valuable.
LinkedIn is one of the most important source through which you can generate calls using pay per call campaigns. LinkedIn serves as the best traffic source especially if you are running a niche that is B2B sales. Although, LinkedIn is a very expensive source of generating high quality traffic it still provides with certain demographics that no other traffic generating source can provide you with.
Not many people consider YouTube as a good source of traffic for pay per call campaigns but they forget about YouTube video ads. You also might be thinking who would pick up the phone and make a call in the middle of watching videos? And that is kind of correct they would want it to finish quickly but the thing is you can use it for your own benefit after all YouTube is the world’s second largest search engine. You can make the most out of it by making a much targeted video and get some good quality lead when that targeted audience watch it and that too would not be that expensive for you.
For Example: if someone searches over YouTube for something like “how to get rid of a mole” you can take advantage of it and make a very targeted and informative video about it and all you have to do is watermark your website and phone number of one of your cosmetic surgeon clients. This may seem like a lot of effort and money but the video you are making shouldn’t have to be that high maintenance. You can just be simple about it and the best part is you would have to make the video just once and you get to use it for different related ad purpose or for different areas just by changing the watermark every time.
So, a little investment does not seem bad to me, in return you would be making a lot more money. Also YouTube videos can be very valuable for local SEO that too with lesser competitive keywords. You just have to optimize the video properly and get it to rank in top 10 in the search term, isn’t that amazing?!
So these are some of the ways that you can generate calls from online. Hope this was helpful for you!