Pay Per Call Verticals

Pay Per Call Programs

How to Promote a Legal Pay Per Call Campaign

Pay per call is the best kind of marketing available today for many of the small businesses and entrepreneurs. Legal firms are another field that is using pay per call for their benefit.

For a lawyer, communication is something that they use for selling the more personalized experience their clients feel they have with them the more chances are there of conversion. Pay per call offers people in the legal firms especially lawyers to build a good and trusted relationship hence ensuring the lawyers more generation of inbound consumer calls.

If you are a lawyer and looking for some great way of getting quality leads, pay per call is the way for you. Pay per call lets you handle your client when they want to talk and when you are there to listen. It also sets up a system for the clients, which makes it easier for them to move on to the next steps.

If someone is looking for a lawyer then their top most priority would be trust. If they aren’t persuaded by your advertisements or other sources they might not turn to you for any legal advice. For this purpose pay per call lets you have direct connection with your possible customers. This way you can quench their queries and doubts easily and win their trust in the process as well. Based upon your answers you might get an appointment with them.

But there is a downside to this as well. You can always get calls that waste your time. For e.g. if a caller calls you and just ask a bunch of useless questions like the name of your firm, your qualification etc. instead of anything useful or they ask you a bunch of legal questions and never come back to you as a customer even when you did your best.

However, you can always use analytics tools along with pay per call features from a pay per call platform that are available now a days and get less of these types of calls. Many platforms have spam call block feature now which can be really helpful. You would be able to concentrate more on your prospect clients than the useless ones.

Without quality analytics you would not be able to track where your leads are generating from. So it is important that you have quality analytics if you want optimized results.

Tips for Running Legal Pay Per Call Campaigns

We have jotted down some helpful ways in which you can use pay per call for legal services:

Market Yourself

The first thing you might obviously want would be your own unique advertisement. It is the first and most basic step in which you can show your clients what you are able to do for them. Your ads are the key point; it is the starting of everything. If your ad does not make an impact on the people that see it then, that’s not really good for you. In this situation pay per call comes in help, it lets you monitor who your target clients are and then with the help of a pay per call platform you can build a well targeted advertisement of your own.

Multiple Campaigns

If you have a legal firm that deals with various kinds of services then you might want more than one campaign for your firm. Because, imagine having a single ad for all the different kind of legal services you provide people with, it can become messy. You should have different campaigns for each of your services that way you can target your clients much effectively. But having more campaigns can become messy as well if you don’t have a platform that helps you with it. Pay per call platforms is the best deal to help you with that, they will help you monitor each of your campaigns and along with some analytics they can become a very powerful tool for your firm that too with little investment.

Inbound Phone Calls

For lawyers usually phone calls are the best way of generating quality leads because people who care enough to pick up the phone are the ones really in need which means half of your work is already done you do not have a caller that you need to persuade for something that they don’t want. Once they have called all you have to do is to make sure that they are getting the best customer service and legal guidance that they want, in which pay per call can help you.

Another one of the most important thing pay per call offers you is tracking and analyzing of your campaigns easily. If you are using a pay per call platform then you should take care that each ad of yours have its own unique number that way you can easily track down the source of your calls, monitor your call volume and look over the clicks and views of your ads. Make sure to use an efficient agent for answering all your calls so that you are able to build clients. A person that does not know the objective of the call and is not efficient enough to handle the call would bring loss for you. So make sure you make good use of the phone calls you receive.

Time Is Everything!

Also make sure that you have a system that best suits your time table. This means that you should make sure that your ads run in the time you are available in your firm if not make sure someone else who I efficient enough to handle the call is there because having no answer after making a call would cast a negative impact upon people. Pay per call platforms let you manage your schedule and would make sure that you get your valuable calls without missing any opportunity. It’s all about strategy so make sure you have the best one.

No matter what there will always be people that would need legal guidance or help so make sure you do not disappoint them. Use pay per call and optimize your legal firm profit by helping more and more people.

How to Promote an Insurance Pay Per Cal Offer

How To Promote A Pay Per Call Insurance Campaign

Pay per Call is a fairly new way to market your campaigns and target a wide range of audience in a small amount of time. Looking at pay per call from an insurance agent’s perspective we know that there for providing out plans to people in a specific area and that is what Pay Per Call campaigns do, they run different campaigns for marketing purposes, so when people used it for their benefits in insurance industry the results were great.

For an insurance agent success means their local market profile, how their profile looks like to the locals, as they are the ones they approach as their audience. Their whole business especially the local ones, depends upon the leads drove from these local areas. Be it vehicle, home, life, health or anything other than this they need to have leads for that. This whole process has become so much easier by using Pay per Call campaigns; a rise in the quality leads along with high conversion rate is also seen.

Imagine having different ad sources like online search, flyers, newspaper etc displaying phone number for your campaign and when consumers call on it, if the caller is converted you get the benefit. How easy that is? This is why in insurance industry people use Pay Per Call advertising for a targeted audience.

Optimizing Your Insurance Leads Quality

Most insurance agents work through form submissions and wait for the people who filled the form through a website to convert into a qualified lead. First of all, this method has become old and people often find it hard to fill a form over the internet. It is harder for them to trust it because of all the spam going on all over the internet. However, if we look at the conversion rates through Pay per Call campaigns we can see a clear difference between the two.

We know how hard it is for insurance agent to get quality leads, as their prospect from their customer is not just to generate phone calls. For them quality lead means that the caller buys what they are selling. They need solid consumers who are looking for insurance so that an insurance agent is able to be successful.

If insurance agents choose Pay per Call they are ensured to be helped with their advertising to the audience their product actually target towards. Getting an affiliate or partner or publisher for their business that helps them in running the campaign and gets its own profit is a win-win situation for both. It helps build up the ROI (Return on Investment). This affiliate/ partner/ publisher can run their campaign and get them good quality call leads and we all know how important that is.

Mobile Pay Per Call Advertising

How important a mobile is in today’s world; we all know that, not only on an individual level but even for small businesses like insurance, get their profits from it.

It is obviously a fact that a majority of people in our society now have mobile phone so why not make some money from it? Pay per Call insurance campaigns or advertising when searched on web through mobiles, the users would want to call the site immediately which is why mobile devices are the most important source of generating calls.

There is a click to call button available now as well in all these campaigns upon clicking which the website visitor gets connected with the insurance agent without much difficulty. It all depends upon the target audience that how easy and convenient they found it to call. The more the calls from a targeted audience the more chance are there for conversion.

Getting More Insurance Leads

We all know for a fact that not many young people want to get an insurance and there is a limited audience available for such campaigns now but as we move on further with our requirements changing we can take advantage of the advanced new ways we now have to deal with certain issues.

For e.g. since we know that there are certain groups of people that would want the insurance/ plan in specific areas so why not target the audience according to their needs? This would ensure more and more phone calls that could become a conversion. Pay per Call lets you develop different call based advertising or online advertising which targets specific people. This is helpful especially for the insurance company as this is what they always have tried to do, sell their plan by targeting certain locations and categories. There are many Pay per Call platforms available now for this purpose. They allow insurance agents to have a detailed set of analytics like, call volume, duration, etc so that they can make good decisions in the future.

TV Commercials for Insurance Campaigns

Just like other advertisers insurance agents can make use of this old yet reliable method too. Advertising using television which not only targets a bigger audience but also have a good conversion rate since the calls that you would get from television advertisements would be the ones that are actually interested in buying. The only downside is that it is a bit expensive than other methods comparatively, but making use of pay per call campaigns after a while when you get big revenue back you can use that in advertisement.

No matter how we look at it pay per call advertising is an efficient and effective way to make the product reach go up high. It is a sure method of attracting more and more customer. Pay per Call allows advertisers to use other tools to attract the audience. The insurance agency is sure to be successful by taking advantage of pay per call as well as other tools. The insurance agents get their conversion rates high and that too within their budget.

If you’re looking for Pay Per Call Networks that run insurance campaigns, visit OfferVault to find rough payouts and payout criteria, or apply at PayPerCallNetworks.com to get direct introductions to account managers at top pay per call networks.

Need your own Call Tracking solution for managing your insurance pay per call campaign? Here are some of the Pay per Call platforms that have been providing its users with perfect solutions for you:

Popular Verticals and Industries for Pay Per Call Marketing

Top Verticals for Pay Per Call Marketing

Pay per Call is a type of marketing and advertisement that many of the industries are using for generating more customers and revenues.

Popular Industries for Running Pay Per Call Programs

Some of the best Pay Per Call Verticals are as follows:

Home Services

One of the pay per call verticals that serves well are home services, believe it or not these services (for e.g. lawn mowing, gutter cleaners, etc.) they are a very small scale business some are just a group of 8 or 9 people working together. They have few people and a lot of work for them to do; they have to walk around for selling their services. Pay per call can provide them with a customer base so strong that they would not have to worry for about a year. However, the pay per call for home services is a bit different from the pay per call used for small businesses.

  1. Flyers and mails:

This is an old way of marketing that introduced pay per call for general services. Even today these home services company use flyers or direct mailings some even use vehicle ads too to build up a customer base or to expand their audience reach. This is so common that every one of us have seen it, we often come home and find these ad flyers for different services on our doorsteps of these companies.

Some of the companies make big money by using these old pay per call verticals, all they do is increase their service attraction for customers, they introduce things like coupons for new customers or deals for new customers etc. this has seen to be very effective for them.

  1. Building Audience:

There are many outdoor home services since they are not able to spend upon the large fuel cost for vehicles they have to choose the best form of marketing. Pay per call can help them target their audience and so build up more and more customers. They help them by running direct mails and flyers that focuses on the services they do well in.

Pay per call helps them in getting more customers and many of them may come again for their services. Many of these home services companies don’t just stick on one job they move from one job to another as what is comfortable with them. For e.g. if they offer their services for lawn mowing in spring they may also offer snow plow during winter. Pay per call creates different ad campaigns targeting the areas from where they can get more revenue from.

Pay per call and publishers help them build a strong customer base and also increase their revenue.

Medical Services

Another pay per call vertical, it is one of the fastest growing one. Pay per call ads can be a good source of driving more patients to your practice. These are basically paid ads on top and bottom of the search page and these are the results a patient is looking or when they search for health services.

Pay per call is such an effective way of advertisement that within few days you get to see the results, you will see your phone ringing if you have chosen the right campaigns this way you can get to see more patients and help them.

  1. Search engine:

The first thing you should be doing is choosing the right ad campaigns so that when patients search for health services they instantly click your ads. After that you have to make them call you and make an appointment with you. You don’t have to worry about both of the things if you are using a good pay per call platform.

  1. Keywords:

Another key for driving in more patients is to choose the correct keyword so that more patients are attracted. Pay per call platforms is very efficient in this aspect as well. They know what the patients are searching for and what the keywords is that would make them click more.

  1. Analyzing Your Traffic:

Pay per call also lets you analyse how you are doing. You get to see how many patients are calling you and you can also view the number of clicks your online ads are receiving.  

This way you will be able to see your ad spend and how much each patient costs. This would also help you maintain your ad campaigns etc.

Insurance Services

Insurance services like, life insurance, car insurance, mortgage, homeowner insurance, expense insurance, etc. are another vertical where pay per call is the best.

If we take the example an insurance agent, we know that success to them is directly proportional to their local market profile. Things like how their profile looks to the locals etc. because the locals are the target audience they want to sell their services to. The whole insurance business depends upon the generation of quality leads from these locals. Insurance of any kind would need leads and that is confirmed. Pay per call has however, made the whole process a lot easier. Insurance agents use different set of campaigns to get quality leads which results in a higher conversion rate.

It is even harder for insurance agents to get a quality leads because unlike other businesses their prospect is not to just generate calls they want callers that are interested to buy what they are selling or providing. So getting such strong callers mean the campaign was a success and insurance agents got what they want. They should do these two things most importantly build their ad campaigns targeting towards an audience because people of different ages and areas would want different things and many of these agents are also often providing different services so they need to get different ad campaigns targeting towards each field.

The other thing is that they should consider mobile pay per call marketing like including a click to call button so that it is convenient for customers as they would be able to call by just one click.

Pay per call helps in different ways for different industries it even helps personal services. This shows how widespread it really is!