Call Marketing: Pay Per Call

What Do You Know about Pay per Call?

Pay per Call Marketing Forum is a platform for not only advertisers but for the publishers to express themselves and their skills into the market. Advertisers are always looking to reach out maximum people in the marketing to sell their product. Sometimes advertisers are always mixed with the thoughts that where do they start? Which particular area they cover first? How much they should spending on a specific type of format for the Ad. Sometimes choosing a wrong location can result in a lot of cash lost. Often, they even they fail to reach maximum number of people they had targeted. Publishers also come up with an issue that they mostly face on social media, the message gets interpreted negatively and it ends up damaging the product and sales. Publishers also end up mixed with choosing quantity over quality. They have to choose sales over the quality, which not good for long term.


Well not anymore, the Pay Per Callers Marketing Forum will help guide you through the entire journey.

Pay per Call Marketing Strategy

Pay per Call use call tracking software to route calls and attribute them to their original source. The publishers would have to make sure that the call they connect would have qualify as commissionable and for that they have to make that the call is answers or received any one of the publishers sitting on board. This Pay per call forum is clean and has a sorted process.


What publishers do is that they filtered out calls, now call can be filtered regarding their geographical zone, their gender, their age. This would help the advertiser know the kind of person their interacting with and what further marketing strategy they can use further. Publishers can also use strategies that’ll help filter out and take call from those customers first who are most interesting in the brand itself. This saves time and helps the publisher to make sure they get paid for the calls they generate.


Now to deeply comprehend what kind of marketing strategies work online, we need to study the kind of audience our product is intact with. Once you have understood the depth of the demographics of your audience, place your marketing campaigns on different forums, keeping in my the traffic you will be dealing with. This enables marketers to understand where they are being called from and which traffic is interested in their product. Since according to recent finding we have analyzed that pay per call campaigns are more efficient and result in more successful leads as compares to pay per click campaigns, pay per calls also give you an edge since the dialer is directly calling your agent with his query or need. Your agent, being well aware of his product guides the customer towards a sale. Moreover pay per call campaigns are not charged, the consumer is paying for the call so this creates a bridge between the customer who is unaware of your services, resulting in better understanding between customer and consumers.

Why to Implement Pay Per Decision Campaigns?

As smartphone users increase, and our phone becomes the essential tool for connecting with individuals and businesses alike, Call marketing is the most relevant and next-level arena to form certain workflows and become the most suitable candidate to generate qualified leads.

Call marketing selling methods certify that your ads are seen by relevant audiences that are already trying to find product or services a bit like yours. Pay Per decision uses distinctive traceable phone numbers to send qualified calls to you. Like any sort of performance primarily based selling, you get the exposure regardless however solely purchase the tangible leads that decision in favor of the whole process. Every single number is traceable to the marketing campaign that originated the call. Every genuine number has a link integrated within, which enables marketers to enjoy the privilege of working more on their campaigns and spend more on the campaigns which are more beneficial for the company rather than a marketing campaign which has a negative Return On Investment.


Pay Per Callers is a pay per call marketing forum for connecting with industry professionals, account managers and mastering mobile marketing with helpful resources and discussions. The forums not only enable users to identity their troubles and queries regarding their marketing campaigns but they also help companies to build better connections with other marketers in the corporate world. You can also find problems for different cases such as home appliances, vendor problems and furthermore. Visit the Pay Per Call Forum to become a member and start your journey today!


These forums allows users to collect all knowledge they need to acquire to install call analytics. Scrolling down the forum you can also see people posting different queries regarding call analytics and marketing. You can view queries regarding finance, home services, insurance, legal documentation and a lot more. If you have queries to manage your call tracking better and how to keep track of your traffic and you are having trouble while executing such tasks, we prefer you go visit You can even register call centre complaints and get queries solved by professionals working in this particular area.


You can also find much more for your business. How to keep your call tracking up to the mark, uses and plus points of call tracking services. Moreover, there is everything available you need to know about marketing on digital media at these forums. Their resources consists of several articles on solutions to marketing problems and also videos regarding call analytics and pay per call marketing.

Call Marketing: Pay Per Call | Pay Per Call Programs - Payper Call Programs

A Quick Guide To Pay Per Call Marketing

If you are new to pay per call marketing and are feeling a little confused, don’t worry. In this article, we will tell you everything a beginner needs to know about pay per call marketing. Read on and have all your questions answered.

A great marketer is a master of efficiency. He or she knows all the tricks to driving online lead and sales through the digital channels of his company in the most effective way possible in terms of cost. However, it is unfortunate to find out that many modern marketers are ignoring a highly valuable source of revenue: the phone call.

At first, pay per call marketing can seem complex and complicated as it combines both offline and online components—but with the right pay per call network, agencies, advertisers and publishers are motivated to generate and track phone calls in the same way they do for online traffic.

For the people still scratching their heads, trying hard to understand the basics of pay per call marketing, here is a short step-by-step guide to pay per call marketing.

Understanding What Pay Per Call Is

Pay per call is a kind of performance marketing. In pay per call marketing, an advertiser pays a publisher—also known as an affiliate or distribution partner—for all the quality calls generated on the advertiser’s behalf. To make it simpler for you, pay per call marketing involves tracking calls in the same way performance networks track clicks.

How Pay Per Call Works

It’s pretty simple. Basically, what happens is that advertisers design and create marketing campaigns that have the purpose of driving prospective customers to connect over the phone. The publisher, then, launches these call based campaigns and gets credit for all the calls they generate.

Benefits that Advertisers Get

Advertisers who choose to have their pay per call campaigns published are able to expand their distribution and the volume of their inbound phone calls across multiple channels with minimum added work on their part. Not just that, advertisers also get the benefit of complete visibility and control over their call traffic and the customer experience.

It is extremely important to maintain brand integrity and ensure an optimal customer experience when you are working with new publishers.

Keeping this in mind, pay per call networks give brands the control they need in order to test new pay per call campaigns and publishers with minimal risk.

Verticals that Perform Well For Pay Per Call

Industries that focus mainly on lead generation are the best verticals for pay per call, such as home services, travel, EDU, insurance, financial services, legal services, etc.

Pay per call also works well with any high-consideration product or service where customers very often require a human interaction at some point during the purchase journey. If you see from a retail perspective, anything with an average order value north of $400 are also well qualified for pay per call.

Benefits that Publishers Get

With the help of pay per call, publishers can develop a new source of revenue within their existing business model. It’s not just about either clicks or calls but both of them. Therefore, pay per call provides the publisher an opportunity to earn revenue from online as well as phone traffic using the existing channels and promotional methods.

Also, publishers will have to use the same tracking capabilities and analytics for call traffic that they use for online traffic. Along with that, publisher will also have access to new and highly valuable offers with higher commissions.

Marketing Channels And Tactics that Works Best for Pay Per Call

Pay per call marketing campaigns are highly profitable and get great results by using both online and traditional marketing tactics.

We see advertisers and publishers very often driving impressive results through paid mobile search, search engine optimization (SEO), print advertising, display advertising, radio and email.

How Calls are Tracked to their Source

Calls are tracked mainly in two ways, either by unique tracking phone number or by dynamic tracking phone numbers. In the former, each publisher or campaign is assigned a specific phone number, and when a customer calls using that phone number, it is tied to the original source.

In the latter, a small snippet of code is placed on a website or a landing page and unique tracking numbers are automatically populated, which capture key online touch points leading to a call, including publisher or referral source, campaign and keyword.

How A Call Qualifies for A Commission

A criterion is set by the advertisers that define what kind of call is commissionable. Most of the time, this is based on the duration of the phone call along with other qualifying factors such as the date, time, region or even the outcome of a call—such as a sale or any other type of conversion. Also, repeat calls or unanswered calls do not qualify as commissionable most of the time.

Filtered Calls

Calls can even be filtered based on many conditions, such as geographic location of the caller, phone type, time and day of the call, nature of caller (repeat or new), etc. Some pay per call networks can also filter calls using customers’ responses to questions and phone prompts through the interactive voice response (IVR). Using these conditions, the advertiser can decide how much a call should be commissioned. This enables the advertiser to pay out a higher commission for a higher quality call.

Call Routing

Some pay per call networks provide you with a feature that allows you to set up rules to automatically route calls to the best destination. Here’s an example for a better explanation: a publisher can run a non-branded auto insurance campaign, so they can drive calls to several insurance advertisers.

Depending on conditions such as the geographic location of the caller, the time of call or response to certain questions, the call will be routed to the advertiser or the agent that can help them the best.

This results in a great customer experience and allows the publishers to maximize the number of calls they can receive commissions for. The feature also works for advertisers that have multiple stores, locations or call centers in a similar manner.

How You Can Get Started?

We hope that we could show you a clearer picture of pay per call marketing. Now that you know what pay per call marketing is, you will agree that the next logical step of a business owner will be to invest in it. There are a number of ways to get started when it comes to pay per call marketing. connects the advertisers only with the leading pay per call networks out there, so we highly recommend to you. Good luck!

Pay Per Call Programs

How to Promote a Legal Pay Per Call Campaign

Pay per call is the best kind of marketing available today for many of the small businesses and entrepreneurs. Legal firms are another field that is using pay per call for their benefit.

For a lawyer, communication is something that they use for selling the more personalized experience their clients feel they have with them the more chances are there of conversion. Pay per call offers people in the legal firms especially lawyers to build a good and trusted relationship hence ensuring the lawyers more generation of inbound consumer calls.

If you are a lawyer and looking for some great way of getting quality leads, pay per call is the way for you. Pay per call lets you handle your client when they want to talk and when you are there to listen. It also sets up a system for the clients, which makes it easier for them to move on to the next steps.

If someone is looking for a lawyer then their top most priority would be trust. If they aren’t persuaded by your advertisements or other sources they might not turn to you for any legal advice. For this purpose pay per call lets you have direct connection with your possible customers. This way you can quench their queries and doubts easily and win their trust in the process as well. Based upon your answers you might get an appointment with them.

But there is a downside to this as well. You can always get calls that waste your time. For e.g. if a caller calls you and just ask a bunch of useless questions like the name of your firm, your qualification etc. instead of anything useful or they ask you a bunch of legal questions and never come back to you as a customer even when you did your best.

However, you can always use analytics tools along with pay per call features from a pay per call platform that are available now a days and get less of these types of calls. Many platforms have spam call block feature now which can be really helpful. You would be able to concentrate more on your prospect clients than the useless ones.

Without quality analytics you would not be able to track where your leads are generating from. So it is important that you have quality analytics if you want optimized results.

Tips for Running Legal Pay Per Call Campaigns

We have jotted down some helpful ways in which you can use pay per call for legal services:

Market Yourself

The first thing you might obviously want would be your own unique advertisement. It is the first and most basic step in which you can show your clients what you are able to do for them. Your ads are the key point; it is the starting of everything. If your ad does not make an impact on the people that see it then, that’s not really good for you. In this situation pay per call comes in help, it lets you monitor who your target clients are and then with the help of a pay per call platform you can build a well targeted advertisement of your own.

Multiple Campaigns

If you have a legal firm that deals with various kinds of services then you might want more than one campaign for your firm. Because, imagine having a single ad for all the different kind of legal services you provide people with, it can become messy. You should have different campaigns for each of your services that way you can target your clients much effectively. But having more campaigns can become messy as well if you don’t have a platform that helps you with it. Pay per call platforms is the best deal to help you with that, they will help you monitor each of your campaigns and along with some analytics they can become a very powerful tool for your firm that too with little investment.

Inbound Phone Calls

For lawyers usually phone calls are the best way of generating quality leads because people who care enough to pick up the phone are the ones really in need which means half of your work is already done you do not have a caller that you need to persuade for something that they don’t want. Once they have called all you have to do is to make sure that they are getting the best customer service and legal guidance that they want, in which pay per call can help you.

Another one of the most important thing pay per call offers you is tracking and analyzing of your campaigns easily. If you are using a pay per call platform then you should take care that each ad of yours have its own unique number that way you can easily track down the source of your calls, monitor your call volume and look over the clicks and views of your ads. Make sure to use an efficient agent for answering all your calls so that you are able to build clients. A person that does not know the objective of the call and is not efficient enough to handle the call would bring loss for you. So make sure you make good use of the phone calls you receive.

Time Is Everything!

Also make sure that you have a system that best suits your time table. This means that you should make sure that your ads run in the time you are available in your firm if not make sure someone else who I efficient enough to handle the call is there because having no answer after making a call would cast a negative impact upon people. Pay per call platforms let you manage your schedule and would make sure that you get your valuable calls without missing any opportunity. It’s all about strategy so make sure you have the best one.

No matter what there will always be people that would need legal guidance or help so make sure you do not disappoint them. Use pay per call and optimize your legal firm profit by helping more and more people.

How to Promote an Insurance Pay Per Cal Offer

How To Promote A Pay Per Call Insurance Campaign

Pay per Call is a fairly new way to market your campaigns and target a wide range of audience in a small amount of time. Looking at pay per call from an insurance agent’s perspective we know that there for providing out plans to people in a specific area and that is what Pay Per Call campaigns do, they run different campaigns for marketing purposes, so when people used it for their benefits in insurance industry the results were great.

For an insurance agent success means their local market profile, how their profile looks like to the locals, as they are the ones they approach as their audience. Their whole business especially the local ones, depends upon the leads drove from these local areas. Be it vehicle, home, life, health or anything other than this they need to have leads for that. This whole process has become so much easier by using Pay per Call campaigns; a rise in the quality leads along with high conversion rate is also seen.

Imagine having different ad sources like online search, flyers, newspaper etc displaying phone number for your campaign and when consumers call on it, if the caller is converted you get the benefit. How easy that is? This is why in insurance industry people use Pay Per Call advertising for a targeted audience.

Optimizing Your Insurance Leads Quality

Most insurance agents work through form submissions and wait for the people who filled the form through a website to convert into a qualified lead. First of all, this method has become old and people often find it hard to fill a form over the internet. It is harder for them to trust it because of all the spam going on all over the internet. However, if we look at the conversion rates through Pay per Call campaigns we can see a clear difference between the two.

We know how hard it is for insurance agent to get quality leads, as their prospect from their customer is not just to generate phone calls. For them quality lead means that the caller buys what they are selling. They need solid consumers who are looking for insurance so that an insurance agent is able to be successful.

If insurance agents choose Pay per Call they are ensured to be helped with their advertising to the audience their product actually target towards. Getting an affiliate or partner or publisher for their business that helps them in running the campaign and gets its own profit is a win-win situation for both. It helps build up the ROI (Return on Investment). This affiliate/ partner/ publisher can run their campaign and get them good quality call leads and we all know how important that is.

Mobile Pay Per Call Advertising

How important a mobile is in today’s world; we all know that, not only on an individual level but even for small businesses like insurance, get their profits from it.

It is obviously a fact that a majority of people in our society now have mobile phone so why not make some money from it? Pay per Call insurance campaigns or advertising when searched on web through mobiles, the users would want to call the site immediately which is why mobile devices are the most important source of generating calls.

There is a click to call button available now as well in all these campaigns upon clicking which the website visitor gets connected with the insurance agent without much difficulty. It all depends upon the target audience that how easy and convenient they found it to call. The more the calls from a targeted audience the more chance are there for conversion.

Getting More Insurance Leads

We all know for a fact that not many young people want to get an insurance and there is a limited audience available for such campaigns now but as we move on further with our requirements changing we can take advantage of the advanced new ways we now have to deal with certain issues.

For e.g. since we know that there are certain groups of people that would want the insurance/ plan in specific areas so why not target the audience according to their needs? This would ensure more and more phone calls that could become a conversion. Pay per Call lets you develop different call based advertising or online advertising which targets specific people. This is helpful especially for the insurance company as this is what they always have tried to do, sell their plan by targeting certain locations and categories. There are many Pay per Call platforms available now for this purpose. They allow insurance agents to have a detailed set of analytics like, call volume, duration, etc so that they can make good decisions in the future.

TV Commercials for Insurance Campaigns

Just like other advertisers insurance agents can make use of this old yet reliable method too. Advertising using television which not only targets a bigger audience but also have a good conversion rate since the calls that you would get from television advertisements would be the ones that are actually interested in buying. The only downside is that it is a bit expensive than other methods comparatively, but making use of pay per call campaigns after a while when you get big revenue back you can use that in advertisement.

No matter how we look at it pay per call advertising is an efficient and effective way to make the product reach go up high. It is a sure method of attracting more and more customer. Pay per Call allows advertisers to use other tools to attract the audience. The insurance agency is sure to be successful by taking advantage of pay per call as well as other tools. The insurance agents get their conversion rates high and that too within their budget.

If you’re looking for Pay Per Call Networks that run insurance campaigns, visit OfferVault to find rough payouts and payout criteria, or apply at to get direct introductions to account managers at top pay per call networks.

Need your own Call Tracking solution for managing your insurance pay per call campaign? Here are some of the Pay per Call platforms that have been providing its users with perfect solutions for you:

What are the Best Pay Per Call Companies

Even in this age people are confused about whether they should be taking the assistance from pay per call companies or not. Let’s have a look at the importance of pay per call first then you can make your decision.

People are using pay per call marketing as it is beneficial for both advertisers as well as publishers. The setting up of various channels and pay per call campaign is however, not that easy and it needs assistance from the experts.

Pay per call is a method that is not entirely new. People used to take help of pay per call even years before mobile phones became famous just the method was different and the usage of technology to enhance the overall experience was different too. But pay per call has been in the marketing field for a while now initially in the form of yellow pages ads and TV infomercials.

Pay per call directly connects the customers to the service providers and let them get information from the dealer themselves.

Pay per call is an efficient way of marketing and is known to increase the ROI for digital agencies etc. also, the inbound phone calls convert at a higher rate than any other forms.

List of Pay Per Call Companies

Just knowing pay per call’s importance would not boost your company’s revenue you should choose the best Pay per Call Company to assist you. For this reason we have brought to you a list of some the Best Pay Per Call Companies.

Palo Media

Palo Media is one of the leading mobile advertising companies and provides its customers with an excellent and unique quality that other networks cannot provide with. The people in Palo Media are mostly experts and use their expertise in lead generation, digital marketing etc.

It is a well-known pay per call company that is appreciated by both advertisers as well as publishers.  Their motto is to provide with the best quality leads to their customers.

Palo ensures a great customer service to you as they guarantee to be there in case of any inquiries etc. also it deals with various industries like insurance, health etc. if you are looking for something that you can put your trust on then Palo should be your choice.

The reason Palo has become one of the top most leading platform is because of its efficiency and good results. The publishers are happy with the payouts being regular unlike some other platforms that do not pay publishers on time. With Palo there is no need to be worried about it. It makes sure that the payouts remain timely and regular.

Other than that it also provides with AdWords integration and Ring Pools. We totally recommend this.

GlobalWide Media

As an evidence of GlobalWide Media being the best is that, over the years it has worked with some of the best brands and agencies worldwide and has helped them get to their goals. It is also known to for its real-time optimization engine.

GlobalWide Media makes sure that your brand gets marketed to the right audiences through their integrated targeting technology. The data that is captured and secured is also very accurate and people at GlobalWide Media make sure to optimize your campaigns and maximize your revenue.

Besides that GlobalWide Media looks after your brand’s name and reputation for you.

More Pay Per Call Networks

HyperTarget Marketing Network

HyperTarget Marketing Network is one of the most efficient assistance available for you when it comes to pay per call campaigns as they provide with some of the best offers and is well reputed network for online or mobile marketing.

It also makes it easy for the publishers to set up the campaigns and make money through it.

Astoria Company

Astoria Company is undoubtedly a different and unique platform available for the marketers as well as digital agencies or any other business or person who wants to make money through pay per call marketing campaigns. You may wonder why Astoria Company is successful and famous it is because the founders and team in Astoria Company consists of people that are experts in the advertising field and so they know how to make a campaign attractive for the customer and how to drag in more and more new customers etc.

In Astoria Company the experts know how to deal with customers and drive in more qualified lead that converts. They provide excellent services in Pay Per Call, SEO, PPC, Email, Call Centers, Social media and even offline marketing.  

Astoria Company has one of the largest Pay Per Call network today in the industry. Another great thing about Astoria Company is that they do not leave their publishers as it is, they provide them with proper assistance and help them in many aspects like training, education, communication, etc. besides everything they provide an access to brands that are well recognized. Some of the features of Astoria Company includes: Real-time tracking and reporting, transparent performance metrics, monitored compliance system and campaigns that payout weekly.

Working with Pay Per Call Marketing Networks

The easiest and best way to start working with these (and more) pay per call companies is by visiting This site contains the most comprehensive list of publisher and advertiser friendly companies for running successful campaigns. All you have to do is submit your application and it will be fast-tracked to their best account managers.

Pay per Call Marketing is extending day by day and the thing that people should be focusing on is not whether they should be using a pay per call company for their assistance or not but which company or network they should choose.

Popular Verticals and Industries for Pay Per Call Marketing

Top Verticals for Pay Per Call Marketing

Pay per Call is a type of marketing and advertisement that many of the industries are using for generating more customers and revenues.

Popular Industries for Running Pay Per Call Programs

Some of the best Pay Per Call Verticals are as follows:

Home Services

One of the pay per call verticals that serves well are home services, believe it or not these services (for e.g. lawn mowing, gutter cleaners, etc.) they are a very small scale business some are just a group of 8 or 9 people working together. They have few people and a lot of work for them to do; they have to walk around for selling their services. Pay per call can provide them with a customer base so strong that they would not have to worry for about a year. However, the pay per call for home services is a bit different from the pay per call used for small businesses.

  1. Flyers and mails:

This is an old way of marketing that introduced pay per call for general services. Even today these home services company use flyers or direct mailings some even use vehicle ads too to build up a customer base or to expand their audience reach. This is so common that every one of us have seen it, we often come home and find these ad flyers for different services on our doorsteps of these companies.

Some of the companies make big money by using these old pay per call verticals, all they do is increase their service attraction for customers, they introduce things like coupons for new customers or deals for new customers etc. this has seen to be very effective for them.

  1. Building Audience:

There are many outdoor home services since they are not able to spend upon the large fuel cost for vehicles they have to choose the best form of marketing. Pay per call can help them target their audience and so build up more and more customers. They help them by running direct mails and flyers that focuses on the services they do well in.

Pay per call helps them in getting more customers and many of them may come again for their services. Many of these home services companies don’t just stick on one job they move from one job to another as what is comfortable with them. For e.g. if they offer their services for lawn mowing in spring they may also offer snow plow during winter. Pay per call creates different ad campaigns targeting the areas from where they can get more revenue from.

Pay per call and publishers help them build a strong customer base and also increase their revenue.

Medical Services

Another pay per call vertical, it is one of the fastest growing one. Pay per call ads can be a good source of driving more patients to your practice. These are basically paid ads on top and bottom of the search page and these are the results a patient is looking or when they search for health services.

Pay per call is such an effective way of advertisement that within few days you get to see the results, you will see your phone ringing if you have chosen the right campaigns this way you can get to see more patients and help them.

  1. Search engine:

The first thing you should be doing is choosing the right ad campaigns so that when patients search for health services they instantly click your ads. After that you have to make them call you and make an appointment with you. You don’t have to worry about both of the things if you are using a good pay per call platform.

  1. Keywords:

Another key for driving in more patients is to choose the correct keyword so that more patients are attracted. Pay per call platforms is very efficient in this aspect as well. They know what the patients are searching for and what the keywords is that would make them click more.

  1. Analyzing Your Traffic:

Pay per call also lets you analyse how you are doing. You get to see how many patients are calling you and you can also view the number of clicks your online ads are receiving.  

This way you will be able to see your ad spend and how much each patient costs. This would also help you maintain your ad campaigns etc.

Insurance Services

Insurance services like, life insurance, car insurance, mortgage, homeowner insurance, expense insurance, etc. are another vertical where pay per call is the best.

If we take the example an insurance agent, we know that success to them is directly proportional to their local market profile. Things like how their profile looks to the locals etc. because the locals are the target audience they want to sell their services to. The whole insurance business depends upon the generation of quality leads from these locals. Insurance of any kind would need leads and that is confirmed. Pay per call has however, made the whole process a lot easier. Insurance agents use different set of campaigns to get quality leads which results in a higher conversion rate.

It is even harder for insurance agents to get a quality leads because unlike other businesses their prospect is not to just generate calls they want callers that are interested to buy what they are selling or providing. So getting such strong callers mean the campaign was a success and insurance agents got what they want. They should do these two things most importantly build their ad campaigns targeting towards an audience because people of different ages and areas would want different things and many of these agents are also often providing different services so they need to get different ad campaigns targeting towards each field.

The other thing is that they should consider mobile pay per call marketing like including a click to call button so that it is convenient for customers as they would be able to call by just one click.

Pay per call helps in different ways for different industries it even helps personal services. This shows how widespread it really is!

Tips for Pay Per Call Marketers

Advice for Pay Per Call Marketers

Many people especially affiliate marketers often think that they can just go on and start with pay per call marketing by using their usual traditional methods of affiliate marketing. However, this is not true. For pay per call marketing there are certain ways and techniques that one should know before they get into it otherwise everyone would have been doing it successfully. This is also one of the reason that many newbies become impatient and do not concentrate on the mistakes they are making by thinking pay per call marketing and affiliate marketing are one thing.

Top Tips for Pay Per Call Affiliate Marketers

For them following are some Pay per Call tips:

Tracking Your Call Traffic

The important thing in pay per call is not that you get a huge volume of call, it is important but that is not your objective you need the phone calls that convert. So you need to know where your traffic is coming from so that you can monitor your audience that what they are interested in. following are a set of things for a good tracking:

One of the most important things is that you should look for the data that is in there in the reports for information like timings, source etc.

Another one of the important things you should look for is the duration of calls and see if there is any pattern there like if people are hanging up on the 25 second then you should check with your IVR (Interactive Voice Response) that what option is there at that moment. This would allow you to make changes to your system so that the call drop rates decrease.

One of the things every successful marketer is using is Dynamic Number Insertion with Ring Pool this enables you to track keywords from search ads, display ads, etc. in this way you would get to track the exact information about your caller that where they are coming form. Here also if you observe a pattern like if you see that most of your dropped calls are being generated from one keyword then you probably need to discontinue using that keyword for your own benefit.

Making Sure That Your Site Looks Legit

People these days are always in a rush, they just want to live their website but they need to think about it very carefully. Some of them make their websites so complicated just to make it look a bit creative that the customer does not know how to operate it. Make sure your website looks good and professional but it should be easy to use too. Your objective is to make your customers call you so focus on the phone number section especially. Make it clear and visible to the customer, it would be better if they see the first thing is your phone number. The more clear and user friendly your site is the more chances of them calling you is there.

Expanding Your Traffic Source

Often marketers choose to focus on just one channel for their campaigns like they usually would go on AdWords set up their ads there. That is fine but most of them just stop there, that is not good. You should look for more and more options from where you can get more pay per call traffic. Following are some of the channels for you to promote your ads to:

  1. First one is pop over ads units, using this target your competitor sites etc.
  2. You can use Mobile display to your advantage, almost everyone is using their mobile phones why not take advantage of that?
  3. Another important thing to use is Social; you can make a good targeted post looking at their searches and interests history.
  4. One of the most reliable channels can be Emailing. You can send them Emails and make phone number click to call so that they can directly call you seeing your ad if they are interested.
  5. Offline methods should not be disregarded as well they can also get you a good percentage of quality leads. You can make flyers, newspapers, etc.

Understand Your Customer Better for Your Marketing

Many of the marketers do not find it important to know their customers; they just make offers and campaigns without looking at their audience. This thing is so important that a marketer should do everything to understand their customers better. This helps them in so many ways. If you are tracking your phone calls you will have data like where your callers are from, why are they calling, how the conversation happened, do you know where they found out about your product or services? All this information is so important that it cannot be emphasized any more. If you know your customer you would make targeted campaigns and offers so the leads you would get would be of high quality. You can use AdWords, Bing AdWords etc. for getting updated on new most searched keywords etc.

Make Money with Less Competitive Offers

If you look around you would find that mostly people are willing to go in medical or legal or tax related pay per call and you might want to be in one too but you can take advantage of the odd ones since the competition there is less, the keywords etc. are not that expensive and you can get good opportunities of promoting since they are not the ones that mostly people choose to promote. Odd offers like hotel booking, concert tickets, etc. they can get you good and stable profit. Since there is not much competition present you would get a better option for targeting.

Along with all these tips you should make sure that you connect with your account manager as well since they are the ones supporting you.

If you go on using these tips you are good to start with pay per call marketing. Make sure that you look into details regarding your offers and products, you should know what they are exactly about also monitor your callers and track them smartly and don’t forget to track your own performance.  

How to Promote a Pay Per Call Offers

How to Promote Pay Per Call Offers

If you are a first timer in running pay per call campaigns then you might want some basics to get started with it. In this article we will focus on the steps taken for promoting pay per call offers. Following is a guide for running pay per call campaigns successfully:

Finding a Suitable Pay per Call Offer

The first step towards a pay per call campaign is basic you have to pick an offer to promote, in this step you will get to choose what you will promote. Even if this seems easy to choose this is the basic step to getting started and there are few things that you should consider choosing any offers.

The first thing you would want to consider is obviously the payout. But that’s not the only thing that needs to be considered you should check some other criteria like what is the duration at which the call converts, usually the call converts on approximately 1 to 3 minutes for pay per call offers. Some of the calls require the callers to press a key before moving on further so it depends upon the key that the offer you are promoting payout or not.

Some other things that you should consider are regions that are accepted, call center hours, type of promotion etc. we recommend that you should also listen to the IVR (Interactive Voice Response) so that you are able to make the decision perfectly that you would whether promote or not.

Sometimes you are able to make your own IVR this is a very good opportunity if you get because it is a very efficient way of filtering calls. You are able to create and manage your own IVR and it is totally upon you if you want to send it to your callers or not meaning, it can be customized. This basically provides you with a chance of selling the offer or introducing the offer by a very professional recording. You can also filter your calls by making the callers select offers based on the keys they press.

It is not necessary that an IVR has to be a recording which introduces your offer; it can be used for filtering your calls.

We recommend publishers to make good use of this feature as many do not consider how potentially good this tool is and how well publishers can use it for generating more calls or optimizing the marketing and call experience.

Creating Ads and Generating Calls

After you have chosen the offer you are going to promote for the best thing about pay per call is that you do not need any website for running your campaigns you can just start generating calls by making ad over different sites.

Search engines play an important role in this, they know that all of the businesses need more conversion rates so they provide them with services that results in more calls.

Google call-only ads are especially effective for promoting pay per call campaigns. Here are some great resources for learning about call-only ads:

AdWords Call-Only Ads - Pay Per Call Programs

The ad distribution is one of the key factors for the businesses that which one gets the best ad distribution. Another important thing while setting up your ad campaign is choosing the right keywords to bid on. Some often choose broad search term but the thing is that they can be very expensive and might also not bring in high quality leads. However, if you choose keywords that are relevant to your targeted audience then that have better chances of bringing in quality leads. Keywords could be location based so that the customers who want to visit your office can take advantage of it or they could be keywords that basically target those customers that want to quickly get connected to the marketers.

Choosing the keywords can be hard but this is the key point of the campaign that has a direct impact on the ROI so this should get great amount of consideration.

How to Analyse Your Performance?

So before you get started you should also look for the ways you are going to follow for tracking your campaigns and measuring your performance.

If your campaigns are running over the web or mobile searches or any other offline sources to analyse your campaign and your own performance you should make use of call tracking and other call analytics. This helps in tracking down the source and also lets you know the most calls generating tools. One most important thing is you get to record and collect data of each call which you can use to analyse your performance and carry out important decisions related to campaigns etc.

How Can You Optimize Your Campaigns?

One of the major ways of improving your campaigns is getting your customers a good call experience. This is the main thing which can make the call converts is how the conversation happened. To optimize your call treatment following are some key points to focus on:

  1. You should be considerate towards the language that your customer is using and use that for communication. Also, make sure that everything is clear and not too long.
  2. Try putting the options like pressing of any keys etc. at the end of the calls.
  3. To make sure that calls are going to the right section or location you should use automatic routing.
  4. Filter out calls that are probably of low quality.
  5. Based upon your campaign customize your calls.
  6. You should monitor the duration of your calls and call recordings to see if there is something that needs to be changed.
  7. You should look up for things like how was the caller experience or did they face any inconvenience like call dropping after 10 seconds, being routed to wrong location, not being able to connect to the agent, etc. so that you can improvise yourself.

Another thing you should do for optimizing your calls is filtering them for quality leads. But this step comes much later when you have reached the level where you have a certain volume of calls traffic. Because only then you are able to spot the common thing among the types of calls that mostly converts.

Running Pay Per Call Campaigns

A marketer measures its success by measuring the ROI (Return on Investment) of the company. For a good ROI marketers need to build strong strategies, they should know what is healthy for their business and what is not since the budget should be invested carefully. In today’s world there are many options that they can follow looking at their requirements.

One of the strongest strategies is pay per call marketing. It serves all the main purposes of marketing businesses etc. all you have to look for is the right kind of tools for your business be it from online or offline source, web, paid search, TV, mobiles etc.

Let’s have a look at how does Pay per Call marketing work and what it actually is.

Pay per call is basically a widely used marketing method. How it works is, publishers get paid by the advertisers for running campaigns to generate qualified calls. These publishers/ affiliates make strong and creative advertising about the product etc. for targeted audiences so that more and more people make calls. These affiliates get commission for every call that buys or converts or remain on the line for specific time duration.

Many people want to know the correct use of pay per call campaigns. Marketers are always trying to figure out how to optimize their revenues, they want to consider every source whether it be offline marketing or online marketing. For this purpose following are some ways in which pay per call campaigns help them:

Optimize Your Online Sources Using Pay Per Call

In a world filled with opportunities, where everything is changing and developing day by day. Marketers have a tough competition and they want to excel one another so relying only on web experience is not enough especially when the times are of Omni channel. Marketers are now able to give their customers a personalized experience when they visit their website. The technology they are using is Dynamic Number Insertion DNI. Through this the whole customer journey from the first click that lead them to the website to the click that made them call is tracked, when a customer calls. The Dynamic Number Insertion is done by placing a snippet of code on the web page and it creates unique phone numbers for each visitor automatically. This helps marketers and the customers to be able to make calls easily since a phone call is a more personal experience and is a more sure way of getting qualified leads.

In this age of smartphones there is an increase in calls being driven from mobile phone searches. So using pay per call can easily bring more revenue for your company. To make calling experience convenient for the customers marketers can introduce click to call feature in the paid Google searches etc. this make it easy for the callers to call directly the business after looking at the options. Marketers are using call attribution to the paid search, ad groups and keywords that are generating calls. By doing this marketers can monitor which of the source is contributing actively in the increasing ROI (return on investment).

One thing we all agree upon is that mobile phones have brought revolution in the marketing world now the customers are able to connect to the businesses from online to offline source by just one click. At only one click visitors can be turned into customers, isn’t that amazing? The interaction between the callers and marketers has reduced to just one click and this brings such a positive impact upon their revenue. Through pay per call marketers are able to make money from their mobile traffic online or offline.

Managing Offline Channels through Pay per Call

Although, print media marketing is an old offline channel but using pay per call with it marketers still need it for their business. It is a simple old method of generating more revenue. A relatively small percentage of calls than the website marketing are converted, even if the percentage is small it is meaningful for their business. The percentage of conversion is still more than that converted from clicks. This is because a person would only pick up the phone if their buying intent is high otherwise no one would bother the inconvenience. This kind of marketing is simple as well as easy, you just have to put a number on one of the marketing channel and in return you would get possible qualified leads, this doesn’t look bad to me.

One other offline source that is still popular and everyone at least adults watch it. Marketers use this for their own benefit and tie phone calls to the TV ads which then generate callers; they do this for an accurate attribution of ROI (Return on Investment). Mostly it is seen that when people are watching TV they use their smartphones as well or even if they are not using it they have it somewhere near them so when they see an ad that interests them the chance of making a call from their mobile phones is quite high.

One other source that usually everyone overlooks is Radio. Yes, it is another offline source that can help strengthen your business. The thing is whenever people listen to radio they also listen to different ads that are mostly jingles which upon repeated listening they come to memorize it. Marketers can use this thing and put their business phone numbers on radio. This would help them in increasing their ROI (Return on Investment) since the listeners would have their numbers memorized and can call any time they want their product or services.

In conclusion pay per call campaigns is the best to use if you really want to understand your customer’s journey and optimize your marketing by gaining the maximum profits from your online and offline channels. Marketers have really improvised their ways of generating more calls. The actual value of phone calls is determined by using pay per call campaigns

What Is Pay Per Call Affiliate Marketing

Pay Per Call Marketing for Affiliates

Pay per Call affiliate marketing is a sort of affiliate marketing in which you get paid depending upon your performance. Different businesses or marketers etc. hire affiliates as partners and pay them for every visitor they get on their site to make call to their business through your ad campaign. This is a new and easy way of online marketing that is getting more and more boost with the development of technology.

If you are good at online marketing you can use your skills and become an affiliate and get you commission whenever a call gets converted into qualified leads through you. An affiliate’s job is just to send in potential buyers to their site. There are many networks and platforms available now that are giving this facility of affiliate marketing to the marketers.

So if you are a marketer you should definitely use pay per call affiliate marketing. This not only increases your performance but also customer’s experience since a bunch of experts in handling traffic would look after your phone calls and campaigns sending in only the qualified leads your way.

Pay per call affiliate marketing is no doubt an effective way of increasing the income of your company. Let’s take a look at how can you set up Pay per call marketing for your business.

Pay per Call Marketing Set Up

So chances are you might already know what pay per call marketing is, it is one of the form of marketing which has become popular among the marketers who are looking for good business and are serious about investing their money to get a good marketing strategy. It is an effective way of driving customers towards your business. It makes people that are interested in your product to make calls to your business and if their buying intent is strong they might change into a conversion. There are usually two ways of running pay per call, one way is either you can get to a network for acquiring their services, they already have a large range of affiliate partnership ready for you, or you can go to a company and ask them to work for your business as an affiliate manager.

Now you might be wondering what the difference between the two is?

The major difference between a network and affiliate manager is that, a network would bring in more volume and you will have a wider exposure. However, where one of your major business goals of getting plenty of exposure and good quantity of call is being fulfilled the other goal that is, good quality is not assured. Because it is very important that the calls get converted and only then they are a qualified lead if the call is not valuable the large volume of calls that you are getting does not matter. A network promises to bring you calls and nothing else. On the other hand affiliate manager only gets you quality calls. They make it their priority that the calls you are getting are of high quality and they convert so that you are able to get your profit and they get theirs. In short, a network is important if you want quantity and an affiliate manager is important when you need quality. They both use different strategies to gain the customer’s interest in your product or services.

How is Affiliate Marketing Important?

Mobile Phone Marketing and Pay Per Call Affiliate Marketing:

We can see that with the increase in the use of smart phone marketers are trying to focus more towards mobile marketing because the profit and calls being driven from that is higher than any other source. Affiliate networks and managers are trying to make more effective mobile pay per call marketing campaigns. They target the audience through their creative skills and ads. Pay per call affiliate marketing is getting more and more success with the mobile marketing.

Digital Marketing and Pay per Call

We all know the importance of digital marketing. Digital marketing is being used for a while now especially by big businesses. They increase their services, brand and products through digital marketing launching different campaigns. This trend has been picked up by affiliate marketing. Now affiliate marketers are using theses display ads for running their campaigns and driving more calls than ever towards their advertiser’s business. This results in increased revenue. By mixing the two digital and affiliate marketing campaigns are running more smoothly and the audience reach is also expanded. Click to call facility also plays a major role in this success. Because there is nothing more convenient for people than to clicking on a button and getting connected with the marketer for the product or services they are interested in.

Phone Calls Focused

The future of pay per call affiliate marketing is focused on phone calls. All the affiliates, publishers and advertisers are looking for ways to get more and more phone calls so that they are able to succeed. Pay per call affiliate marketing use different call analytics to make the customer journey pleasant and they are able to gather data related to calls so to make changes in their campaigns and way and it also helps them to measure their ROI.

Pay per call affiliate marketing is a safe way to invest your money in, it gives you good and direct results as all the work that is being done is by people who are experts in the marketing field and you can assure your investment to be in good hands. One thing that you might want to take care of is that you choose the right pay per call affiliate network for your marketing and advertising campaigns, so that they are able to fulfill all of your requirements and you get to have an optimized marketing experience by getting more revenue in return of the small investment you made in the form of these networks and affiliate managers.

How To Generate Pay Per Call Traffic

How To Generate Pay Per Call Traffic

Pay per Call has been around for a while now and everyone is taking advantage of this new performance based marketing. The most important part of this type of marketing is its lead generation. The number of leads generated from different channels where publishers publish ads related to different products and services they want to sell. There are many channels Pay per Call Traffic is generated from but one of the most important source is online. Following are the ways that you can generate calls from online sources.

Google AdWords

This is a known fact to many that running pay per call campaigns over AdWords is a bit expensive than other methods because the competition is always there. But the advantage of running a pay per call campaign on AdWords is that it promises you a good volume of high quality leads, given that you have done your part i.e. set it up correctly.

For Example: If someone needs a maid that can cook for a day urgently what would they do?

Knowing that today almost everyone owns a smartphone they would search for “urgent maid + cook services” and then they would call or click the first search option and since they are an in an urgent need of a maid who can also cook they would think that they don’t really have much choices left and end up buying your service hence, converting into a lead.

One of the cons this AdWords option has is not everyone is going to call you as soon as they see your ad. So sometimes the ads can get a bit more costly then the call itself.

However, this method is very easy and quick to set up and also generate a high volume of quality calls for you. For a guaranteed success of your pay per call campaign you should really look into the keywords and demographics so that you know every bit of it.


Running pay per call campaigns on Facebook might not be the thing you always listen that people do because they think that who is going to call seeing a Facebook ad?

And they are right. If we look at the above example that we discussed, how thick are the chances that someone is going to call your service for maids that can cook by looking at an ad on Facebook. I am not saying that it is impossible but it is rather hard to get a large amount of high quality lead. Although, that does not mean that Facebook is incompetent for certain niches, there is always a way to work things out. Facebook can also work with such things but there are some specific niches that Facebook ads do well in for e.g. commercial landscaping or cosmetic surgery etc. There are more chances of generating high quality leads for commercial landscaping if you target the right people like middle age people, people with high income or homeowners etc.

The Demographics that you need for your offers, well Facebook is the right place with right traffic source to provide you with that. You can always know the information regarding your prospect buyers.

If you are using Facebook for your campaigns and you see people that have never shown any interest in your product before for e.g. you are marketing for commercial landscaping, then what you can do is capture their email by giving them a checklist, blueprint or a guide because they got to have some information regarding your product before committing to it.

What happens is that your leads that you have been working on warms up and this is reportedly the best way of acquiring a very high quality client. Since commercial landscaping is an expensive thing so the lead generation is not that easy the leads that are generated are considered to be very valuable.


LinkedIn is one of the most important source through which you can generate calls using pay per call campaigns. LinkedIn serves as the best traffic source especially if you are running a niche that is B2B sales. Although, LinkedIn is a very expensive source of generating high quality traffic it still provides with certain demographics that no other traffic generating source can provide you with.


Not many people consider YouTube as a good source of traffic for pay per call campaigns but they forget about YouTube video ads. You also might be thinking who would pick up the phone and make a call in the middle of watching videos? And that is kind of correct they would want it to finish quickly but the thing is you can use it for your own benefit after all YouTube is the world’s second largest search engine. You can make the most out of it by making a much targeted video and get some good quality lead when that targeted audience watch it and that too would not be that expensive for you.

For Example: if someone searches over YouTube for something like “how to get rid of a mole” you can take advantage of it and make a very targeted and informative video about it and all you have to do is watermark your website and phone number of one of your cosmetic surgeon clients. This may seem like a lot of effort and money but the video you are making shouldn’t have to be that high maintenance. You can just be simple about it and the best part is you would have to make the video just once and you get to use it for different related ad purpose or for different areas just by changing the watermark every time.

So, a little investment does not seem bad to me, in return you would be making a lot more money. Also YouTube videos can be very valuable for local SEO that too with lesser competitive keywords. You just have to optimize the video properly and get it to rank in top 10 in the search term, isn’t that amazing?!

So these are some of the ways that you can generate calls from online. Hope this was helpful for you!


Pay Per Call For Affiliate Marketers

Affiliate Marketer’s Guide to Pay Per Call

Let us make it distinctly clear to you, Pay Per Call has only been around from three to five years also, it’s a relatively new form of Affiliate Marketing. Many people are most curious to get knowledge of how can they start Pay Per Call Marketing? What are the best ways to drive traffic? And etc. Yet the most important of them all is the information you must know firsthand is:

What is Pay Per Call Marketing?

Earning commissions by sending referral from your affiliate to generate customer calls to different advertisers call center. In other words connect your business with a real customer who is interested in what you have to offer.

How Pay Per Call Works explained by Invoca
How Pay Per Call Works explained by Invoca

‘Both advertisers and affiliate publishers can benefit from this type of marketing with an infinite number of potential publishers out there. Pay Per Call not only uses a unique source tracking numbers but also provides the facility to show  clear tracking reports between an advertiser and publisher partners of how an ad is performing. Many of us may wonder; why companies are willing to pay such high referral commission? That’s because a single telephone leads to a very high conversion ratio.

Now since we know what Pay Per Call Marketing is and that it is a new form of Affiliate Marketing, another question that arises is:

What do you need to know about Affiliate Marketing?

If you want an ideal home business that doesn’t require a lot of money to get started with, Affiliate marketing is it for you! Whereas, referring new customers to other businesses would do the job. To help you understand Affiliate Marketing a little more in depth here are some tips:

  1. As long as you have Internet access feel free to work anytime from anywhere.
  2. You don’t need to create a product or service neither stock or ship products.
  3. Most affiliate programs are almost free to join, so all it needs is a Low cost to get started since all your costs are usually related to your referral/marketing methods.
  4. URL masking would help but you’re not given credit for your referral if Affiliate hijacking occurs.
  5. In most cases, you’ll have no information about who made the purchase, which makes it difficult to market for re-sales but your stats will let you know how many sales were made of what product; customer belongs to the merchant.
  6. It’s not that easy as it seems to promote a program. Since, you can bet that many others are promoting it as well.
  7. You need to mix and match affiliate ads so that you don’t overwhelm your visitors. Usually the in-content affiliate links have the best click through rates over image links.
  8. Understand who your target market is, Don’t have rely on either SEO or social media alone to drive people to your website. Enticing the right market would do the trick!
  9. Consider buying only quality affiliate products and services. Don’t just focus on the income, as quality matters more.
  10. Be patient, It can sometime take long to generate the amount of traffic required for a significant income.

Is Pay per Call a best fit for Affiliate Marketers?

Pay per Call Marketing requires high quality traffic and great ad copy to do all the talking. All you need as an affiliate is get your caller to stay on the line for specific minutes and you earn your commission. Boom! Pay Per Call is still relatively new for many affiliate marketers. That means the market hasn’t been saturated and the opportunity for real hardworking marketers to make real money with pay per call is enormous.

Pay Per Call Marketing Channels

So how does it work? Consider someone using your number to call, that call would be diverted to advertiser’s call center and the call duration is tracked and if it lasts long above the minimum call duration set by the advertiser, the publisher is paid! Whilst Pay per Call Marketing is a relatively present-day phenomenon in the online world, it has procured much acclamation amongst the affiliates due to its maximum potential for earning high conversion rates. BIA/Kelsey predicted that the future beholds lots of opportunities for affiliates who are looking forward to earn through passive income ideas will Pay per Call Marketing.

Here we will discuss three major key points that proves Pay per Call Marketing for Affiliates is the hottest niche in performance marketing:

Get full performance of your efforts

Get to know how many leads you are exactly driving; established by the advertiser and if their quality standards meet your requirements. Pay per Call Marketing is similar to an Affiliate Marketing Technique which not only generates a win-win situation for both publishers and advertisers but also sets multi-action, multi-channel pay per call campaigns which are not only designed to be simple but everyone’s best interest too.

Drive your marketing with maximum traffic resources

Pay per Call has tremendous potential in monetizing your traffic. For affiliates to get on board and use Pay per Call Marketing for earning a big cut through their traffic. Choose your traffic source sagely as it is known to be the bread and butter for a successful Pay per Call marketing. However, your initial traffic stream when setting up ads can possibly be in place in a matter of a day or two, it depends how many other untapped marketing channels are willing to promote the same product. Pay per Call provides an opportunity to the affiliates to earn high ROIs (Return on investment) for their online marketing efforts by employing Pay per Call Marketing Technique.

Get potential customers over the phone

High quality phone calls are likely to convert and these calls are invaluable. Affiliates get a higher pay out the moment a call converts! Advertisers on the other hand strictly prefer quality leads since they are aware customers are only interested in quality and durability whereas, marketing that product converts them into their loyal customers.

Well, It does not end here! As Pay per Call Affiliate Marketing creates a better experience for users by providing them the platform with multiple options of connecting them with the service and product provider.